When you give out gifts, people will appreciate it more if those were presented nicely. But packaging counts not only in gifts, but most importantly, in how you deliver your ads like postcard mailing.
You have been through many arduous tasks just to be able to develop the products that you are now offering to the market. But if it is hard enough, you are now facing another difficult phase in your business. You need to promote.
In product development, you’ve gone through the following stages.
o Product research
o Market research
o Competitors’ analysis
Now, you are ready to present to your market the products of your hard work. But you need to go back to what you’ve been through during the product development stage and apply all those at this phase.
1. Your product research must now revolve around how you think your products will be best represented in the market. How are you going to tell people about it that they will find it exciting?
2. In doing your market research, you must know what will they like in terms of gimmicks. You need to suit your every marketing tool on what they like and what will appeal to them.
3. You must also look into your competitors’ marketing strategies. You must veer away from how they are doing things. You must not be associated with them, especially when you are only starting to create a name for yourself.
If you are going on an important dinner, you are giddy about how you must present yourself right. You don’t want to look awkward upon arriving at the occasion. You want to belong. You also want to appear attractive so that you will be approached by the right people.
This concept is also true in marketing. For example, you picked postcard mailing to advertise. How do you package your postcards in such a way that they will not be ignored upon arriving to their intended recipients?
o The cards must speak directly to the recipients. Personalizing the cards will add to its appeal. This way, people will think that you really were thinking about them when you had those printed.
o Make the design pleasing to the eyes. Suit this according to the results of your market research. You must make each card according to what your target market likes.
o Make sure that the right printing company handled the processing of your cards. It will be evident and your clients will easily notice if you have used cheap materials for your ads. Those types will easily be directed to trash.
o Create a catchy tag line that suits what you have to offer. A nice one will surely be appreciated. It will add up on your cards’ appeal.
Your ads are your gems. Treat them well and polish them everyday. Through such, more and more people will be attracted to them.
In using postcard mailing to market your products and services, make sure that you have the proper packaging. Let the people see the gems in each card. It will definitely add sparkle on you marketing plans.
The author is a very energetic person. She loves to play badminton and volleyball. She likes taking care of dogs. She is an outgoing person. She always wants to have fun in everything she does.