Sales brochures, proposals, business cards, and other items you present to your prospects and customers speak volumes about you, your company, and your product. These sales materials may not make or break the sale, but they can dramatically affect your image. This is one area where you will be compared to the competition. In fact, we have seen smaller companies win business over MUCH larger companies because they presented themselves better in this one key area. So, how can you make sure you have this piece of the selling puzzle covered?
5 Rules to follow in preparing sales brochures, proposals, business cards, and other items you present to your prospects and customers
1. Sales brochure pictures and the brochure itself should be in color and professionally printed.
2. Make sure all spelling and grammar is correct.
3. Make sure you have the prospect’s name and title correct.
4. Sales proposals should be thorough but not overwhelming. If you are answering a request for proposal (RFP), follow the instructions completely.
5. Make sure all gift items are clean, brochures and proposals are not wrinkled or soiled, and written information is clear, concise, and professional.
5 Rules for business cards
1. Don’t skimp on business cards. Get your cards printed by a professional, not on your home computer.
2. Use raised print.
3. Use color.
4. Add your picture to your business cards.
5. Add distinguished honors, club memberships, etc., to your business card. If you are a member of the 100 percent Club, the Inner Circle, or any other specially recognized group within your industry, have these printed on your card.