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Sales brochures, proposals, business cards, and other items you present to your prospects and customers speak volumes about you, your company, and your product. These sales materials may not make or break the sale, but they can dramatically affect your image. This is one area where you will be compared to the competition. In fact, we have seen smaller companies win business over MUCH larger companies because they presented themselves better in this one key area. So, how can you make sure you have this piece of the selling puzzle covered?

5 Rules to follow in preparing sales brochures, proposals, business cards, and other items you present to your prospects and customers

1. Sales brochure pictures and the brochure itself should be in color and professionally printed.

2. Make sure all spelling and grammar is correct.

3. Make sure you have the prospect’s name and title correct.

4. Sales proposals should be thorough but not overwhelming. If you are answering a request for proposal (RFP), follow the instructions completely.

5. Make sure all gift items are clean, brochures and proposals are not wrinkled or soiled, and written information is clear, concise, and professional.

5 Rules for business cards

1. Don’t skimp on business cards. Get your cards printed by a professional, not on your home computer.

2. Use raised print.

3. Use color.

4. Add your picture to your business cards.

5. Add distinguished honors, club memberships, etc., to your business card. If you are a member of the 100 percent Club, the Inner Circle, or any other specially recognized group within your industry, have these printed on your card.

When you are preparing for your poster presentation, there are a number of things that you need to keep in mind. This article is not meant to scare you or to make you more frantic than you probably already are. This is just an outline of certain things that you have to keep in mind so you wouldn’t have to put as much effort into creating your large format poster as you did with the whole duration of your study.

Factors to consider in your poster

To get a clearer idea of how to go about this, here is a list of things that you need to take into consideration to have an effective poster:

1. Include all the necessary information

Your poster should have the basic information that the readers need to understand your study. These are usually, but not all, the contents of posters: abstract, objectives of the study, definition of key terms and keywords, background studies, theoretical and conceptual frameworks, methodology, results, conclusions, and major references.

Don’t forget your name, of course, and the institution you are affiliated with.

2. Include images

A poster is a communication medium that is predominantly graphical. This means that while it does contain texts, there should be more images and illustrations. This pretty much determines how you’ll go about with the process of designing and layouting your large format poster.

When it comes to poster presentations, there are a lot of texts that you do need to get into your limited space. So to achieve a graphical poster without trimming down much the words that need to be put there, just make sure that you make it as visual as possible by providing an ample amount of images.

These visuals may include a schematic diagram of experimental procedure made of pictures and with text captions. Or it could be a picture detailing your experimental set-up, the design of a machine you developed and tested, or images of magnified specimens that you need to show.

As for your results, if they can be presented in a graph or a nicely arranged table, that would be best. Supporting sentences would be helpful but keep them short and few.

3. Make the contents clear

The idea is for your study to be understood, not to intimidate the readers. Keep the contents simple and clear so as not to scare off those who are viewing your poster.

With your texts, make sure that they are readable even from a distance of about five feet. Even the relatively small text like labels of figures and headings of tables should be visible and easy to decipher.

Arrange your texts with the images properly so it won’t be taxing to read and understand at the same time.

Conventions usually have guidelines. To be more enlightened, it would be best to coordinate with the organizers. Get a list of the details such as exact measurement of poster and other particulars. But all that was mentioned above are applicable, regardless of the specific formats to be given to you.

Keep it visual. Keep it short. Keep it simple. Remember to observe these factors in every large format poster you’ll make. This will prevent your readers from getting lost or confused midway through your poster. When all else gets too overwhelming for you, just follow the sentences below.

Loves to read and talk anything under the sun. From current events, magazines, social life, metro lifestyles, traveling etc. Not a born writer but experience could make a difference. He also loves to eat especially travel in different places. Going to beaches and mountains really completes his life.

Though the National Bureau of Economic Research (NBER) has yet to classify the current economic slump as a “recession,” most commentators would agree that the economy is heading in that direction. Martin Feldstein, Professor of Economics at Harvard University, recently noted that, “we have been sliding into recession [and]…I think it could go on longer than the last two recessions (which) lasted eight months peak to trough.” With a presidential election knocking on our door, coupled with Professor Feldstein’s grim outlook for America’s economy, it is important to analyze our recent economic and political history, specifically with regards to recession, in order to match any correlations from the past with the present. Such an analysis may offer clues as to whether or not we are currently in an economic recession and provide direction for our current and future political leaders.

This article does not intend to be a comprehensive exploration of America’s economic and political history; such an analysis is beyond its scope. It does intend however to make certain connections between the U.S. economic recessions of past 30 years and draw some conclusions about where America’s economy and politics may be heading. Officially there have been four U.S. recessions in the last 30 years – each with distinct economic and political ramifications. This article details give a brief overview of the recession of the early 1980s. Three subsequent articles will provide the same level of respective analysis for the recessions in the late 1980s, the 1990s and at the beginning of the 21st century, with a fifth and final article detailing any correlations with the current economic recession.

Before going further, it is important to provide a working definition of “recession.” Recession has been commonly defined as a decline in a country’s GDP coupled with negative economic growth for two or more successive quarters. This definition is tenuous however, as it causes numerous theoretical problems, not least of which is the problem of identifying when a recession begins and when it ends; if a recession begins in the third month of the second quarter, does that mean the entire quarter is in a recessed mode? A less troublesome way of thinking about recession is presented by Lakshman Achuthan and Anirvan Banerji of the Economic Cycle Research Institute. They state, “A recession is a self reinforcing downturn in economic activity, when a drop in spending leads to cutbacks in production and then jobs, triggering a loss of income that spreads across the country from industry to industry, hurting sales and in turn feeding back into a further drop in production – in effect, a vicious cycle.” This is the definition of recession used here.

The Early 1980s Recession

On October 18, 1981 President Ronald Reagan declared that America’s economy was in a “slight recession.” This may have been an understatement, as many economists would agree that, at the time, it was the worst recession since the Great Depression. Though Reagan had not been in office when the economy began to take a nose dive in the 1970s, the negative growth in the housing, steel, manufacturing, and automotive industries cast a dark shadow over the rest of the economy and, consequently, the Gipper’s popularity. Reagan had ridden a wave of popularity in to the White House, championing policies of low government interference, strong national defense, and, notably, tax cuts to spur economic growth. As a result he crushed incumbent Jimmy Carter and assumed the post of Commander in Chief, but was soon met with ultra-low approval ratings, bottoming out at 35% in 1983. With stagflation running rampant, Reagan instituted sweeping tax cuts to try and boost the economy. According to Jonathan Fuerbringer of the New York Times,

President Reagan’s surprise remark that the nation’s economy was in a ”slight recession” may have startled his economic advisers, but it is not likely to send this Administration on the search for new policy initiatives. In the face of a recession, there is remarkably little pressure on the Administration to change its economic policy. The reason is that, taken together, the President’s huge personal tax cuts and the promised increases in military spending could turn out to be the stimulative (sic) spark the economy needs to escape the doldrums.

And escape the doldrums the economy did (for a while at least). Through deficit spending and the lowering of interest rates, the economy began to move in a positive direction. Though Reagan avoided any major political fallout as a result of the recession of the early 1980s, his Republican party did not fair as well. In the mid-term elections of 1982, the Republican Party lost 27 seats in the House of Representatives, which many saw as a referendum on the Republican Party’s handling of Americas economic situation. But by 1984, Reagan’s strategy appeared to have pulled America out of the recession: inflation had shrunk and the American workforce was going back to the office. And as he had done to Carter in 1980, Reagan again destroyed his Democratic opposition at the polls, winning a landslide victory over Walter Mondale.

Though Reagan survived to see another term in the White House, America was not rid of her economic woes. Part Two of the Recession: Past, Present, and Politics articles will briefly detail the economic and political events of the Recession of the late 1980s and early 1990s.

As a Tupperware consultant, one of my favorite things to do is to hold fun-filled themed parties. My hostesses love it and so do the guests, causing them to spend more money and book more parties.

One of my favorite theme parties to have is a children’s party. This is where a group of moms and their kids all come to one big Tupperware party.

Now, the way that your party is designed and the products you present are all going to depend on the age group of the children you have at the party. But most will follow a certain pattern.

You’ll want to have child friendly foods available at your party. Make the food nutritious, but fun. And make sure you serve it all on Tupperware products.

Your party games should include the children, whenever possible. Obviously, if your guests are infants, this would not be a possibility, but for the preschoolers and school aged children, including them and offering them a small prize from your Tupperware goody bowl will go a long way towards making them happy.

After a game, encourage the children to play with some of your Tuppertoys or to do a fun craft. I use the Tupperware stencils and a Modular Mate full of crayons, but you can find inexpensive crafts at Oriental Trading Company if you would prefer.

Once the children are happy and occupied, you can do your home party presentation, and demo items that the moms in your group can use. Tailor your demonstration around the age group of the children.

For a group with mostly infants, demo all the baby feeding items in the current catalog, as well as Midgets for storing baby formula on the go. Another good item, our Modular Mates Square #2 to store homemade baby wipes.

Preschool mothers might get more value out of our line of Tuppertoys, as well as various products that they can store snacks in on the go. Don’t forget to point out that Modular Mates make excellent storage containers for crayons and other art supplies.

School aged children will love all of Tupperware’s licensed lunch items and tumblers. They can bring their favorite characters to school in a quality product. Seasonal cookie cutters and children sized mini-Tupperware are also a hit with this age group.

If your moms have brought along older children and teens, get them involved with the household cooking. Show them products that will help them cook at home. You can even have high schoolers fill out a Tupperware wish list for products they want for graduation.

Regardless of which age group children you have, make sure you touch on some products such as the Microwave Stack Cooker which will allow mom to save time in the kitchen. Modular Mates for storing snacks and Cereal Storers are also big hits with families.

Parties with children can be a huge hit! Moms tend to buy more for their children when they are present, and everyone has a lot of fun.

When you give out gifts, people will appreciate it more if those were presented nicely. But packaging counts not only in gifts, but most importantly, in how you deliver your ads like postcard mailing.

Product Development

You have been through many arduous tasks just to be able to develop the products that you are now offering to the market. But if it is hard enough, you are now facing another difficult phase in your business. You need to promote.

In product development, you’ve gone through the following stages.

o Product research

o Market research

o Competitors’ analysis

Promotional Stage

Now, you are ready to present to your market the products of your hard work. But you need to go back to what you’ve been through during the product development stage and apply all those at this phase.

1. Your product research must now revolve around how you think your products will be best represented in the market. How are you going to tell people about it that they will find it exciting?

2. In doing your market research, you must know what will they like in terms of gimmicks. You need to suit your every marketing tool on what they like and what will appeal to them.

3. You must also look into your competitors’ marketing strategies. You must veer away from how they are doing things. You must not be associated with them, especially when you are only starting to create a name for yourself.

Overall Packaging

If you are going on an important dinner, you are giddy about how you must present yourself right. You don’t want to look awkward upon arriving at the occasion. You want to belong. You also want to appear attractive so that you will be approached by the right people.

This concept is also true in marketing. For example, you picked postcard mailing to advertise. How do you package your postcards in such a way that they will not be ignored upon arriving to their intended recipients?

o The cards must speak directly to the recipients. Personalizing the cards will add to its appeal. This way, people will think that you really were thinking about them when you had those printed.

o Make the design pleasing to the eyes. Suit this according to the results of your market research. You must make each card according to what your target market likes.

o Make sure that the right printing company handled the processing of your cards. It will be evident and your clients will easily notice if you have used cheap materials for your ads. Those types will easily be directed to trash.

o Create a catchy tag line that suits what you have to offer. A nice one will surely be appreciated. It will add up on your cards’ appeal.

Your ads are your gems. Treat them well and polish them everyday. Through such, more and more people will be attracted to them.

In using postcard mailing to market your products and services, make sure that you have the proper packaging. Let the people see the gems in each card. It will definitely add sparkle on you marketing plans.

The author is a very energetic person. She loves to play badminton and volleyball. She likes taking care of dogs. She is an outgoing person. She always wants to have fun in everything she does.